Many business owners understand the importance of having a company website. However, they may not be aware of how vital proper SEO strategies are to increase the visibility on search engine results pages (SERP). Below, we share four simple ways to improve your website’s search engine visibility:
1. Regular content publication. Whether searching for specific services or general information, visitors to your website are there for a purpose. Regularly posting to a blog or sharing new content will keep visitors coming back to your website as well as help establish your brand as a thought leader within your industry.
2. Link integration. It is important to incorporate links into your web page content. Linking internally to other pages within your website will keep users exploring your site for a longer period of time, which will ultimately lead to a lower bounce rate and boost your rankings.
3. Responsive design. Although the ability to browse the web via desktop is important, Google prefers websites with a responsive mobile design over desktop only websites. Ensure that your site is mobile-friendly to potentially improve your rankings and enable smartphone users to engage with your content while on-the-go.
4. Quality hosting platform. Pages that don’t load quickly take the risk of being penalized by search engines, which means your SERP rankings may decrease as a result. If you are unsure what type of hosting solution you need, consider consulting with a professional web design company like Avatar New York who will lead you in the right direction.
Avatar New York is an innovating, award-winning web design New York firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York creates intelligent websites for any type of business.