New York, NY— Web development firm Avatar New York designs modern websites that help companies compete in the digital marketplace. The New York web design team also creates apps that can engage users on smartphones, tablets and other mobile technology.
According to Todd Johnson, managing director of Avatar New York, “Web applications are now crucial for encouraging repeat conversions and attracting new customers. Depending on the purpose of the app, it can motivate existing clients to invest in a business’s products or services. More often, apps simply offer free tools that improve how customers perceive a brand. This attracts new clients through word-of-mouth advertising and social media shares.”
Johnson offered three reasons why app development is so critical for modern businesses:
1. Branding and Publicity
Thanks to the proliferation of social media, companies now have access to convenient, low-cost digital advertising. As a result, businesses of all sizes are boosting their branding efforts.
Apps offer unrivaled branding opportunities. Unlike free social media pages, apps make a company appear modern, professional and on the cutting edge. They also provide a communication channel between the organization and customers. Companies can instantly distribute product knowledge, which increases the likelihood of attracting return customers. For e-commerce websites, a user-friendly app can multiply revenues almost overnight.
2. Customer Support
Improved customer support is one of the main advantages of having a quality web application. Your app can have an online chat feature for fast, convenient problem resolution. It can also feature product manuals, troubleshooting forums and FAQs. Unlike printed forms, this information is easy to update. In fact, your customer support features can automatically update to provide solutions to the most common questions.
3. Competitive Advantage
The digital marketplace is fiercely competitive. A user-friendly application can give your company an edge when it comes to attracting and maintaining customers.
If your app helps customers organize, simplify or enhance their lives, then they will probably share the app on social media. In addition to attracting new customers, these shares will enhance your brand and establish your company as a thought leader in the industry.
Avatar New York is an innovating, award-winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York’s top tier designers have the ability to create intelligent websites for any type of business.
Sources:
http://www.glowtouch.com/importance-of-web-app-development-in-2015/